The brief
XL Imprint sells premium graphic T-shirts and hoodies, and also prints customers’ own designs with full-colour DTF printing. The brand needed an online store that looks as good as the clothes, makes browsing and buying quick, and gives custom-print customers an easy way to start an order.
What I built
A WooCommerce store on WordPress, designed with Elementor on the Astra theme:
- Full-screen hero with clear Shop Now and Custom Order paths
- Collection pages for T-shirts and hoodies, plus an all-products view
- Product cards with sale pricing and variation swatches for choosing colour and size
- A dedicated Custom Print page for full-colour DTF orders
- Secure checkout with Square payments
- A floating WhatsApp button so shoppers can ask questions before they buy
- Google Site Kit connected for analytics and search insights